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With the help of Hasbro’s CANDY LAND, we are excited to bring together classic favorites: sweet candy and family fun,” said Suffron.

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“As a brand with a rich heritage and passion for caramel, National Caramel Day is a major holiday for us, making it the perfect time to give our consumers an interactive way to experience our full portfolio of products.”

“We’re excited to work with Werther’s Original to bring the sweet fun of CANDY LAND to even more people,” said Jonathan Berkowitz, senior vice president of global marketing for Hasbro Gaming. “Our goal at Hasbro is to provide families with gaming experiences that are fun to play, fun to watch and fun to share. The combination of the digital game and the life-sized CANDY LAND experience that Werther’s Original has created will delight fans of all ages.”Ĭaramel lovers everywhere can experience CANDY LAND: The Werther’s Caramel Edition Game online by visiting. This digital destination features an online version of the life-sized game board, allowing users to learn Werther’s Original fun facts as they explore different candy regions.

Post-event, this digital destination will also feature a 360-degree video of the on-site pop-up to further bring the experience to life. Fans should check it out soon since the digital game will only be available for 30 days after launch. Join the Werther’s Original National Caramel Day conversation on Facebook, Instagram and Twitter by following hashtag #WerthersXCandyLand, and for a chance to win exclusive caramel product giveaways, follow Werther’s Original on Facebook, Twitter and Instagram.Ĭandy-maker Gustav Nebel first introduced his delicious, iconic caramel recipe in 1909 in the small European village of Werther, Germany.